In recent years, Instagram Reels have become an increasingly popular way for people to share their creativity and connect with their audience. As a business or individual looking to grow your Instagram presence, it’s important to understand what works and what doesn’t when it comes to creating reels that people will love. In this post, we’ll explore the dos and don’ts of creating engaging and successful Instagram Reels.


1. Do keep it short and sweet

Instagram Reels are designed to be short-form content, so aim to keep your reels between 15 and 30 seconds. This ensures that your content is easily consumable and keeps your audience engaged.

2. Do use trending sounds and hashtags

Take advantage of popular sounds and hashtags to increase the visibility of your reels. This will help your content reach a wider audience and potentially go viral.

3. Do showcase your personality

Instagram Reels are a great way to show off your personality and connect with your audience on a more personal level. Don’t be afraid to be yourself and showcase your unique style and sense of humor.

4. Do experiment with different formats

Instagram Reels offer a variety of editing tools and formats, so don’t be afraid to try out different styles and see what works best for your brand.

5. Do use captions and text overlays

Adding captions and text overlays to your reels can help make them more accessible and engaging for viewers. Use creative and eye-catching text to make your content stand out.


1. Don’t overcomplicate your content

Keep your content simple and easy to follow. Overly complicated reels can be confusing for viewers and may cause them to lose interest.

2. Don’t forget to optimize for mobile

Instagram is a mobile-first platform, so make sure your content is optimized for viewing on mobile devices. This means using vertical video and ensuring your text is easy to read on a small screen.

3. Don’t ignore your analytics

Keep track of your Instagram Reels’ performance using Instagram Insights. This will help you understand what content is resonating with your audience and what’s not.

4. Don’t use copyrighted music without permission

Using copyrighted music without permission can result in your content being taken down or even legal action being taken against you. Stick to using royalty-free music or create your own original sound.

5. Don’t be too salesy

While Instagram Reels can be a great way to promote your brand, avoid being too salesy or pushy in your content. Focus on creating engaging and entertaining content that showcases your brand in a positive light.

In conclusion, Instagram Reels can be a powerful tool for growing your brand and connecting with your audience. By following these dos and don’ts, you can create engaging and successful content that resonates with your followers and potentially even goes viral. Remember to stay true to your brand’s values and personality, and always be open to experimenting with new formats and styles.

Write A Comment